There’s no doubt that email marketing is super valuable for bloggers, and today I’ll be sharing how I use it for my blog.
There are 2 main parts to the process and it’s relatively simple to do.
The first part takes a little bit of time to set up, but once it’s all good you can focus on the second step almost entirely.
Then you’ll be able to get traffic to your blog on command.
In just the last 3 weeks, email marketing has brought over 70 clicks to my blog just by sending easy-to-write emails.
Sure, that’s only a few clicks per day, but it adds up over time for sure.
Let’s get right into this.
1. Build Your Email List
To be honest, this is the hardest part but it’s still doable for sure.
The first thing you gotta do is create a landing page offering something your ideal visitors want.
They have to want this enough to give up their email address in exchange for it.
For example, you could give away a free ebook, video series, email course, or checklist that helps your visitor solve a problem.
I’ll admit, as of writing this post I could do a much better job on this.
I will so stay tuned.
Anyways, once you have this free giveaway you need to hook it up with your email marketing software of choice like Mailchimp, Aweber, or ConvertKit and give it to your new subscribers.
There are plenty of YouTube videos showing you exactly how to do this, so check em out for your specific software.
Then you send traffic to your landing page so you can build your audience.
2. Send Your List Emails
Once you have even one subscriber, here’s the point where email marketing starts to work it’s magic.
All you have to do is send out a broadcast email campaign each time you have new content.
You can send a teaser email with a link to your blog post.
Or you can just put the whole blog post in the email.
I tend to do a mix of both, depending on if I have affiliate links in my post or not.
If I do, I’ll just send a teaser email so I don’t go against Mailchimp’s Terms of Service.
Either way, you’re letting your subscribers know about your new content that they subscribed for in the first place.
It’s the fastest, most effective, and smartest way to get traffic to your blog.
Is That Really It?
Yep, it’s really that simple.
Again it’ll take a bit to set up, but once it’s set up you can just focus on sending those emails.
The more emails you send, the more clicks to your blog you’ll get.
If your content is good, more clicks means you’re more likely to get it shared on social media.
More shares on social media can gain you new email subscribers and the cycle starts all over again.
That’s all I do and the rest of my blogging efforts go into building my list or selling affiliate products.
And if you want to get more tips like this as well as seeing what I’m doing to grow my blog, then be sure to join my email list.
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