I gotta be honest, I don’t like spending a ton of money on blogging stuff.

As cool as it might be, most of the stuff out there just isn’t necessary to spread your message.

After web hosting, a domain name, and email marketing software (which you can start for free), there is only one thing I’d really spend money on.

Not popup software.

Not automation tools.

Not the latest traffic hacks.

The only thing I’d recommend spending money on is a premium theme, but not just any theme.

There are a few things the theme should have.

First off, it should work perfectly both on desktop and mobile which sadly still isn’t a given.

These days, more and more people are using their phones exclusively for internet use, so it’s vital that your blog works well on any device.

Another thing is fast loading share buttons.

While social sharing doesn’t drive a ton of traffic in the beginning, it can absolutely help.

The problem is most plugins (especially JetPack) make your site load slow, which is no good.

Get yourself a theme that has these built in.

The last main thing you’ll want to look out for when theme shopping is email marketing.

Of course you could buy plugins, page builders, or hire someone to make you a good quality landing page for a premium, but why not have it built in?

Plenty of premium WordPress themes have email forms and more built right into the code.

If you’re wondering where to find themes like this, then here are a few options:

Thrive Themes is a great option.

You can sift and sort through Theme Forest.

Google is always helpful.

Or you can use the theme I’ve been using for the last 3 years on multiple websites which covers everything I talked about above.

It’s called Marketers Delight and not only did I review it fully, but you can see it’s functionality when you go check out this blog post:

http://gabejohansson.com/marketers-delight-review/

Let me know if you have any questions.

Talk soon,
-Gabe