Earlier today, I was hanging out with some friends just chilling, chatting, and talking about whatever came to mind.
The topics ranged from interior design to sobriety to that one time I worked at Toys R Us for a day.
It was such a relaxed environment filled with laughs and deep thoughts mixed in.
Somehow we got on the topic of blogging and of course I mentioned this blog and what I’m doing with it.
During the conversation, I had said there are so many things you have to do to set up a blog, but now that I think about it, I was wrong.
There are really only 3 things you need to set up so you can simply focus on writing, and that’s what I’m going to talk about today.
1. Hosting, Domain Name, And WordPress
I’m going to lump all 3 of these together because they pretty much happen all at once.
All you gotta do is pick a web hosting company, choose a shared hosting plan, pick a domain name, and install WordPress.
The domain name and shared web hosting will cost you about $125 per year through Hostgator, and WordPress is completely free.
I recommend the Baby plan in case you ever want more than one domain.
There are plenty of video tutorials on YouTube to help you set all of this stuff up.
Check out my resources page for my Hostgator affiliate link.
2. A Clean And Simple Responsive Theme
To be honest, the default theme is more than good enough for you to get started.
But if you’re looking for a really high quality theme with many customization options, then I highly recommend checking out Marketers Delight (also linked in resources page).
Either way, the point here is to find a WordPress theme that is clean, simple, and easy to read.
The font should be big enough to read, but not comically big, and it should work well on mobile, tablet, and desktop sized devices.
It’s important to note that if your blog is brand new, every theme you test out will look a little weird and empty.
All themes look much better with lots of content, so after the next step your focus should be on posting.
3. Email Marketing Software
This might sound weird, but email marketing somehow managed to become both the most overrated and underrated form of marketing for your blog.
It’s overrated because every blogging teacher treats it like gold.
At the same time, it’s underrated because so many bloggers still aren’t using it.
If you want to build an audience for a blog, you have to find a way to stay in touch with your visitors and email marketing is the number one way to do it.
Social media is excellent, but it doesn’t come close to email.
Again, there are lots of video tutorials for this on YouTube, so set this up and then move on to the next step which is most important.
The Most Important Step For New Bloggers
It doesn’t matter if you spend $10 per month or buy a $3,500 custom blog, if you skip out on the most important step you’re wasting your time and money.
The most important step is to just get started.
Post your first post.
Post your first 10 posts.
Work on your about, privacy, and contact pages.
Fill your blog up with content that attracts and helps your ideal audience and then you can worry about the details.
Once you have the above 3 steps set up, you can focus on writing and creating content which is the whole point of this blogging thing to begin with.
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