One thing not enough people talk about is how to actually collect payments and deliver digital products, which is interesting because without that you can’t run a business online.

Then when you get to that point in the process, there are roughly a thousand different options and ways to set it up.

You can go as simple as PayPal and manually emailing people a dropbox link…

…to a fully automated, all-in-one service like Kajabi.

I’ve used over a dozen setups over the years, and what I’ve found is there are only a handful of good options and none of them are perfect.

I’ll give you my list right here:

Gumroad – Easy to use and functionally great for any type of digital product and no monthly cost, but high fees per transaction and the design is… well, very Gumroad.

Stan Store – Again easy to use and functionally great for any type of digital product, but there is a low monthly cost and much lower transaction fees. Design is somewhat customizable, but you’ll always know it’s Stan. Email marketing is a Pro feature and it’s not the greatest.

Kajabi – More complex to use, works great for any digital product, and allows for more elaborate funnels. Higher monthly cost and low to moderate transaction fees. Design is much more customizable. The back end system is a bit slow, but customer facing pages and content have no problems.

Skool – Easy to use and great for courses, group coaching, and membership models. Not the best for ebooks or 1-on-1 coaching. You can choose between low monthly cost and high transaction fees or moderate monthly cost and low transaction fees. Every Skool looks like a Skool.

Whop – Not very easy to use and clunky design, but works great for every business model and tons of features and integrations. No monthly cost as of right now and unclear transaction fee schedule. Not very customizable.

There are also services like SamCart, Clickfunnels, GoHighLevel, and Systeme dot io that are functionally like Kajabi with similar-ish pricing and transaction fees.

Even this relatively short list is proving my point about there being too many options out there.

And I personally use self-hosted WordPress integrated with Kit, which is a whole ‘nuther tech setup not on this list, along with Skool.

So what do I suggest?

Go through this list, find example pages using each one, and see which one resonates best with you for functionality, pricing, and design.

But if I had to give one singular, balanced, catch-all recommendation for a complete beginner to get started ASAP…

I’d probably say Kajabi.

However, there is no true one-size-fits-all option which is why I wrote this whole thing in the first place.

At one point I may dig deeper into the world of online sales platforms to see if there is a “best” option, but until then this is my recommended approach.​

Any questions? Let me know.

Talk soon,
-Gabe