Category: Digital Product Business
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Why You Won’t Catch Me Pitching Overpriced Courses
There’s been this ongoing problem in the online education space, specifically courses, that’s only been getting worse over time. More and more people are popping up every day who have no business charging the prices they do for information when they don’t even like teaching. The way they justify the pricing is with “personalized coaching”
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Do This To Avoid Launching A Failed Digital Product
Earlier this year, I came across a video from a content creator who wanted to launch a course. So the creator got to work on building all these modules, recording a ton of videos, packaging it together in what seemed like an attractive way, and started promoting it. The result? No sales, not even a
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What’s Your Digital Product Business Goal?
Goals are always a good thing to have because without a goal, it’s kinda hard to get where you want to go… if you don’t know where you want to go. When I stay up later than I probably should playing online chess, my goal is to defend my king and checkmate my opponent to
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Here’s The December Digital Product Biz Checklist
I never believed it when I was younger, but I was often told time speeds up as you get older. I’m only 36 and I’m already starting to feel the effects, because we’re already in December like November never even happened. (I tend to feel this way every new month and new year…) And since
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How I Avoid ‘Big Revenue, Tiny Profit’ Syndrome
A few nights ago, I was scrolling YouTube after my wife and kids went to bed and came across this video that ended up being a complete summary of an entire season of a TV show. The show? WeCrashed, which is essentially about the rise and fall of WeWork, starring Jared Leto and Anne Hathaway.
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You Win Some, You Lose Some…
One thing I spend both too much time and not enough time doing is playing online chess against people all over the world. Most nights, I play a handful of 3-5 minute games. Sometimes I’ll win 5 games in a row. Sometimes I’ll lose 5 games in a row. Most of the time, it’s somewhere
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How To Profit From Insanity
This might sound a bit crazy, but it’s actually better for business to be insane. You’ve probably heard this quote (falsely attributed to Einstein) a thousand times: “Insanity is doing the same thing over and over again and expecting different results.” When I was building a business in a previous niche, I quite literally did…
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