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Don’t Know What To Post On Social Media To Sell Digital Products? Read This…

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Gabe Johansson

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Social media for business is a wild game, because until you’ve been posting for a while…

You never know what you’re gonna get.

It seems like the most random posts take off and get a bunch of reach, but on the other hand you have that high value post you spent a ton of time on that ended up getting zero likes and 3 people unfollowed.

For example:

I had a post stating that people who add cream, sugar, and flavor to their coffee don’t actually like coffee which got 97k views, well over 100 comments, a lot of people agreeing, and other people attacking my character.

Then I go ahead and drop a 9 part threaded post to help new digital product business owners stay motivated when things aren’t going as fast as they want:

119 views, 1 like on the first post, and that’s it.

Funny how that works…

But that’s exactly how this works:

People don’t scroll social media to learn, they scroll to be entertained.

But that doesn’t mean you can’t do business, it just means you have to set proper expectations on each type of post and its potential.

That said, here are 10 types of posts you can make along with the value to reach ratio:

  1. Product offer post – Highest business value, lowest reach potential
  2. Testimonial/case study post – High value, low to moderate reach potential
  3. Personal results post – High value, low to moderate reach potential
  4. Unique insight post – High value, low to moderate reach potential
  5. “How I” post – High value, low to moderate reach potential
  6. “How to” post – Moderate value, low to moderate reach potential
  7. Key personal life events post – Moderate value, moderate reach potential, good for connection
  8. Rage bait – Low value, high reach potential, high stress potential
  9. Funny post – Low value, low to high reach potential (niche dependent)
  10. Current events post – Low to moderate value, higher reach potential, can be risky to brand image

This list perfectly explains why that coffee post (rage bait), and my tech joke comment I mentioned a couple days ago (“funny” post) got a lot of views but no business…

    While my personal results pinned post led to engagement, questions about what I’m doing, and people joining my email list without getting a ton of views.

    Personally, I think it’s a good idea to use a mix of these post types.

    Use a blend across the day and week because if you only pitch stuff, you’ll have the highest chance of sales, but no connection with your audience.

    On the other hand, if you only talk about personal life, current events, and make jokes, then you might get followers a lot faster, but no one will buy from you.

    I’m not exactly a social media growth expert by any means, nor do I play one on TV, but I have made hundreds of sales from posting to my small audiences.

    The real reason any of this worked for me was because of the systems I set up that guide social media viewers to becoming customers.

    And that’s exactly what I share inside The Blueprint.

    The price is officially doubling on Sunday Feb 1st, so now is a great time to get your copy.

    More info below:

    ​https://gabejohansson.com/blueprint​

    Talk soon,
    -Gabe

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