Some years back, I used to be a manager at a busy gym and what I learned completely disturbed me…

Gyms aren’t in the business of helping people get in shape.

Gyms are in the business of signing up a ton of members, making it nearly impossible to cancel, selling overpriced personal training packages delivered by under-qualified trainers, and betting on most people not using the gym so maintenance costs stay down.

I’m glad I’m out of that industry, but…

During my time there I heard something over and over:

“I need to get back to the gym”

I heard this during gym tours.

I heard this in day-to-day conversations when people found out I was a manager at the gym.

I heard this in online conversations when I was posting fitness content.

And despite the insane amount of times I heard that statement, most people didn’t do a thing about it, even if they did spend over 600 bucks with me to join the gym.

However, some people truly committed.

They showed up every week.

They asked me about diet and workout programs.

They put in the work.

And they got results pretty quickly.

What was the difference between the average “need to gym” person and the people who got in better shape?

They had a deep reason why:

One person was just fed up with what they saw in the mirror.

One person had a health scare.

One person fell in love with the process of getting stronger.

This is all kinda like the digital product business space…

Every single week I see people starting their biz then publicly asking why they’re not making any sales 3 weeks later, never to be heard from again.

Everyone wants to “make more money” but few are willing to develop the skills and have the patience to see the result.

Sure, maybe there’s a lack of information…

But the biggest issue is a lack of implementation.

Having that big reason why you want to start and see it through will give you the drive to figure things out.

This is why I created the Info Product Lifestyle community.

Of course, I give you the info you need to start and grow a digital product business…

But what I really do is help you implement it.

So if you need help figuring things out so you can start on the right path for you, then here’s what I recommend:

Read the 3 Step Launch Plan for free via the link below, then consider joining IPL after that where I’ll help you personally.

​https://gabejohansson.com/launch-plan

Any questions? Let me know.

Talk soon,
-Gabe