Can you actually make a living by posting on X as the app implies?

I think so, but it’s definitely not going to be the way most people think…

Especially if your history on the app looks anything remotely close to the way mine does.

Let’s talk about that first…

I’ve been a big fan of Twitter aka X since 2010 back when you could simply link a blog to a software that automatically posts your old posts and get tons of visitors to your site.

Eventually, that method ran its course and I started actually posting content on the platform across a few different accounts in different niches.

Then in 2016 I started running my current account of which there have been 3 main arcs before the current one:

1. The Personal Growth Blogging Blogger YouTuber Arc – This was when I was posting 3 different types of content at the same time: Personal growth content, YouTube vlogs, and blogging about blogging content. No surprise, but the account barely grew at all.
2. The Fitness Arc – Around 2018, I started posting almost exclusively about dieting and working out and took my account from a few hundred followers to over 1,000. The switch was pretty smooth and started getting attention pretty quick since it was a natural progression from the personal growth content I was posting before
3. The Email Marketing Arc – One random day in 2020 I decided to stop posting about fitness and start posting content about email marketing to get clients, and while the beginning was super slow… it eventually started to work really well. I went from 1,050 followers to over 2,800, built an email list of 400 subscribers and made thousands of dollars by posting on the app, selling digital products, and writing or consulting for clients.

Eventually in 2022, I decided to stop posting about email marketing because I became short sighted and thought it wasn’t working.

The reality was it just needed more time, but either way I stopped.

After that, the dark ages of my account commenced from 2022 to mid-2025.

There was no real consistency, no real purpose of posting, and I was just kinda sharing stuff whenever I felt like it.

During that time, Twitter became X.

X launched a creator revenue sharing program.

Then ideas of making a living on the platform were implied or even outright stated at one point, but I couldn’t seem to find those statements for whatever reason.

Now why is my personal story relevant to the topic?

Most people use X in a much more scattered, less focused way than even I did:

Sharing memes, getting sucked into ragebait comment wars, and talking politics.

And the way the X creator program works is just not in alignment with that.

In order to get paid, you have to meet 2 main thresholds:

• 500 verified followers (with the blue check)
• 5,000,000 post impressions in the last 90 days

And you get paid based on verified account home timeline impressions, meaning the amount of times your content is seen on the main timeline by accounts with the blue check.

While I’m not the greatest X user by any means, and I don’t have a big account…

My best month ever was about 350k impressions in a calendar month and I was practically living on the app at that point during the extended lockdowns in New England.

Not even close to the 1,670,000 monthly average I’d need to qualify and get paid.

But here’s where things get crazy…

This morning I came across an account with 88k followers.

Not only were they far surpassing the 5M views in 90 days rule…

They were getting over 5.2M views every 2 weeks.

Insane.

After all the work that it takes to get that many views, they got paid $994.02 for a 2 week period.

While that’s a pretty solid income for posting on an app as simple as X, let’s run some numbers…

My 350k view month?

I got paid a hair over 500 bucks from digital products with only 2.7k followers.

If I were to get the same 10,000,000 views per month…

That has the potential to be at least a 14k revenue month just from low-ticket digital products.

I’ve also talked with several people doing way more than that with nowhere near that many impressions or followers by selling products and services with systems and funnels and their main traffic source is X.

All this to say…

I do think it’s more than possible to earn a living from X.

Just not likely from their creator program alone.

Let me know your thoughts in the comments!

Talk soon,
-Gabe