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My Stupid Simple Plan To Sell 500 Ebooks In 2026

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Gabe Johansson

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Building a digital product business doesn’t have to be complicated.

I truly believe in the old platitude that it should be made as simple as possible but no simpler.

Meaning…

You can’t skip steps, but you don’t need to add unnecessary ones either.

And so, here’s my stupid simple plan to sell 500 ebooks this coming year:

  1. Send my daily email – Every morning, 7 days per week, I share some kind of insight or story that relates to building a digital product business and promote my ebook at the end.
  2. Post my daily email on my blog – This could be big or it could turn into a big nothing, but it does 2 things at the very least: It gives me the opportunity to get search traffic from Google and build my email list, and it builds an archive of content to share on social which leads to my email list
  3. Post 10 times a day on X and Threads – This is my main organic method of getting new subscribers. I use the Buffer Essentials plan to schedule these posts because ain’t no way I could do this manually while working 10 hour shifts. On relevant posts, I’ll plug my daily newsletter in my own comment section to get new subscribers.
  4. Post more videos – With how crazy busy my life has been lately, I’m not setting a schedule or cadence for this yet. Ideally, I’d turn every daily email into a sub-5 minute video so I can post it on Threads (their limit) but as long as I keep it under 4 hours (X’s video limit) I could do this. Realistically, I could do 1 video per week. Official plan still pending, but the goal is to build my email list with this either way
  5. Engage on X and Threads when I can – This is my true “spare time” networking and marketing method. I’ll reply to my own comments asap, and spend at least a few minutes a day thoughtfully commenting on posts I like which gets my name and face out there

That’s the whole plan:

Build my list and email daily with a link to my ebook.

Simple enough.

However, in order to make this work…

There are some metrics I have to hit.

In a previous business, I was able to sell 28% of my email list of 401 subscribers an ebook, course, or membership.

Since that was essentially business to business (B2B) and all my offers were specific and super low-ticket, that percentage was naturally high.

I don’t expect my current offering to do quite as well, but even if we knocked that down to just 10%, I’d need to build my email list to 5,000 subscribers across the whole year.

Since we’re closing in on 700, that’s about 12 per day.

My best year of ebook sales was just over 100 copies, so 500 is a decent jump.

More than doable if I just keep building.

And on that note, if you want to set up a system for your own digital product business so you can talk about stuff you already know and get paid for it, then go here:

​https://gabejohansson.com/blueprint​

Any questions? Drop a comment and let me know.

Talk soon,
-Gabe

P.S. I published a follow up post about why I chose the business model I did instead of others, which you can check out here.

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