There’s no doubt building an online business takes a lot of different skills like sales, marketing, writing, presenting, sales funnel building, bookkeeping, customer service, design, and the list goes on and on.
However, if you had to prioritize one skill to learn to make money online, it would be this:
Copywriting.
This is where you learn the art (and science) of writing words that sell:
- Want to sell with writing? Learn copywriting.
- Want to sell with video? Learn copywriting.
- Want to sell with images? Learn copywriting.
- Want to sell with podcasts? Learn copywriting.
It’ll make all the difference, but…
How Do You Learn Copywriting?
There are a lot of great resources out there to learn, but before I share those you can essentially think of it as a way to clearly offer a solution to a market that needs help in a way that makes sense to buy.
Copywriting works in 3 main phases:
- The Market Research Phase
- The Writing And Editing Phase
- The Testing And Optimization Phase
There are tons of formulas and frameworks out there, but what I’ve said here in this section are the base fundamentals to build upon.
As for the frameworks, I highly recommend reading a couple books:
- The Ultimate Sales Letter by Dan Kennedy
- Crypo Copywriting Secrets by Ben Settle
These will give you a deeper understanding of the fundamentals and you can apply them to anything like landing pages, social media posts, YouTube videos, short form videos, and so on.
On top of that, watching YouTube videos by KJ Rainey and Copy That! will give you a good handle on the modern use cases, as well as studying competitors in your market who are doing well online.
The funny thing is if you do this, you’ll be so far ahead of the usual learning curve people face when starting an online business, even if you’re not planning to be a copywriter by trade.
As for all the other stuff you need to make money online?
Learn about product creation, and grab one of the modern website services out there today.
That’s more than enough to get you started on the right path.
Any questions? Let me know.
Talk soon,
-Gabe
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