I’ve been involved in the online business space in one way or another since 2009 and since then I’ve tried a lot of things and seen a lot of things.

One of the most common issues I’ve seen is the over-complication of info businesses:

• Funnel for this, funnel for that
• 17 different automations
• 19 different business tools
• 11 different products
• 22 different social platforms

It can get hairy real quick.

I got caught up in a lot of that stuff too, especially on the social platform side of things.

The difference is my sales process is very streamlined.

I have one funnel and 3 options:

Option 1 – My free email list where I share daily online business insights like the one you’re reading now. The only way to get the next 2 options is if you take this one.

Option 2 – The Info Product Lifestyle Blueprint which is an ebook that gets you up and running with a complete system and you just have to follow the steps. I must say I do have an upsell on the checkout page, but I don’t do any active promotion of that product anywhere else.

Option 3 – The Info Product Lifestyle Community on Skool which is great if you need more “hands-on” help with starting and growing your biz.

I have no plans to expand my product line further, and here’s why:

One of my long-time weaknesses is trying to do too many things at once and end up becoming a lot less productive as a result.

A simple funnel eliminates this.

Another reason is there are plenty of 6 figure profit businesses built from an email list and a core paid offer.

Sure, to get to 7 and 8 figures, you might have to add in a few more things, but then again, there are 7 figure businesses built on Skool alone with no funnel.

At the end of the day, you can run your business the way you want…

But around these parts?

We do simple.

Any questions? Let me know.

Talk soon,

-Gabe