The coolest trend I saw last year was the shift from everyone trying to sell digital products about health, wealth, or relationships…

…to significantly more people monetizing hobbies, skills, or interests like chess, getting jobs in this economy, and even energy healing.

With the way things are going, I’d imagine more and more people will follow this trend in 2026 and…

Part of my mission is to help people do exactly that.

Recently, I saw a business doing multiple six figures teaching people how to dance salsa.

Early last year, I came across another business doing really well teaching people how to throw birthday parties on a budget.

More and more photographers are figuring out they can help other people take better photos and get paid for it.

Those are just a few examples to get you thinking about what might be possible for you.

It’s a really cool thing if you ask me.

I’ll take it one step further too:

I’m also seeing more and more businesses turn away from just being coaches or educators, so if you’re not much of a teacher and don’t really want to be…

You could take a more casual approach around your passion.

For example, maybe you just really love coffee.

I could be wrong, but I highly doubt anyone would pay for a coffee coach.

Instead, you could create a coffee community and just talk coffee every day:

Shops you’ve been too, roasts you’ve tried, start friendly “black coffee vs cream, sugar, and syrup” debates, or whatever else.

And you could monetize with an upgraded membership which gives some number of recipes, top roasts of the month, or additional live coffee chats for paid members.

This is just off the top of my head so I’m not saying this is the world’s best plan, but I’ve noticed more people doing something like this… and it’s working.

There really are no limits these days.

No matter which path you choose, there are still fundamentals of online marketing that need to be in place which is just some of what I go over in The Blueprint.

If you have an idea in your head you’d love to get paid for, that’s what my guide can do for you.

Here’s the link to decide if it’s right for you:

​https://gabejohansson.com/blueprint​

Any questions? Let me know.

Talk soon,
-Gabe