A few nights ago, I was scrolling YouTube after my wife and kids went to bed and came across this video that ended up being a complete summary of an entire season of a TV show.

The show?

WeCrashed, which is essentially about the rise and fall of WeWork, starring Jared Leto and Anne Hathaway.

While I didn’t spend 8+ hours of my life watching every episode, the 40 minute summary was entertaining enough.

If you weren’t up to speed on the real-life timeline, WeWork just got through a massive bankruptcy filing last year and somehow the company survived.

But how did they get there?

The founder, Adam Neumann, had a giant vision for the company, kept hiring tons of staff, and opening new locations whether the company could afford it or not.

Long story short, they couldn’t afford it.

Watching this prompted me to reflect on my own business and why I’m building it the way I am.

I’ve seen ecommerce stores do 20k in revenue per month and take home zero profit.

I’ve seen SaaS founders operate at a loss for years.

And WeWork only started and “grew” by leveraging debt and debt alone.

On top of all that, these businesses have inventory, staff, and logistics to manage and as a busy dad outside of business…

I never really wanted to deal with any of that.

Instead, I have a few simple website pages.

I have less than a few hundred bucks per month in expenses including ads.

Delivering my ebooks to customers is an automated process.

And I rarely spend more than 3 hours per day creating content, answering questions, and coaching in the DMs.

No employees, no inventory, no headaches.

And it doesn’t matter if I make 20k or 200k because with the way I operate, my expenses will cap out at about 1k per month which means the rest is profit.

That said, if you’re interested in starting your own biz like this so you can actually keep more of what you make and run it in your spare time, then go here:

​https://infoproductlifestyle.com

Talk soon,
-Gabe