I post a lot on X and Threads every single day, and for good reason:

You never know which post is going to take off.

It’s almost like a lottery, but there are a lot more winners and it doesn’t cost anything to play aside from a few seconds to a few minutes per ticket.

The interesting part?

Winners aren’t always the posts with the most views.

Not long ago, I talked about my stats on both platforms and the wild and crazy differences between the two.

My X account was getting 25k views per month with 2,681 followers when my Threads account was getting 147k views per month with 291 followers.

And yet…

My X account was driving more results than Threads by a decent margin.

Related: My Threads Post Got 26k Views, 2k Likes, And…

But here’s the thing:

If I didn’t keep playing on both platforms, I never would have found that out.

I would have just assumed my average 30 views per X post was meaningless and stopped posting.

Instead, I kept going anyway and it’s only getting better overall.

It helps that I use Buffer to schedule all my posts for the day and they go to both platforms automatically…

Either way, that’s part of the reason I’m posting 5-10+ times a day.

The other reason is because…

The more I post, the more data I get.

I can see which content works for me and post more of that.

Sure, I could do the same thing with 3-5 posts per day… but why not double or triple the rate of feedback?

I can’t see a reason not to do this.

As I keep following my strategy to rebuild and grow my account, it’ll only get better from there.

Just gotta keep playing the content lotto.

Any questions? Let me know.

Talk soon,
-Gabe