This might sound a bit crazy, but it’s actually better for business to be insane.

You’ve probably heard this quote (falsely attributed to Einstein) a thousand times:

“Insanity is doing the same thing over and over again and expecting different results.”

When I was building a business in a previous niche, I quite literally did the same things over and over.

In the beginning I got zero results:

Very few likes, more people unfollowing than following, no leads, and definitely no sales.

But being my insane self, I kept going anyway:

-I kept sending a daily email
-I kept posting daily Reels
-I kept running $2 per day ads
-I kept posting YouTube videos
-I kept posting my daily emails on Medium

And it took a while, but at one point I was able to acquire customers from short emails like the one you’re reading right now that only took me 10-20 minutes to write.

None of that would have happened if I cared about the definition of insanity.

The coolest part?

It only gets better the longer you do it and the more you improve.

If you’re interested in getting a system set up so you too can profit from doing the same things over and over and not only expecting, but getting a different result, then go here:

​https://gabejohansson.com/blueprint​

Any questions? Let me know.

Talk soon,
-Gabe