When you read this, it might sound a bit obvious once you see the reasons below…
But I’ll give you the fix for each one to make it worth your while
Let’s get into it:
1. You’re not getting your offer in front of enough people
I’m not just talking about post views on the timeline…
If you’re not getting enough people actually seeing what you do and how you help people then it’s going to be really hard to make any sales.
The average conversion rate is 1-2% so you’re going to need 50-100 people seeing your offer per sale, and maybe more until you remedy the 3rd thing I’ll talk about.
The solution? Make an offer every single day.
2. You’re not getting your offer in front of the right people
I see creators getting millions of views per month but struggling to make any money, yet other accounts with 200 followers are closing 4-5 figure clients.
The difference is all in the content itself.
Sure you can get a whole bunch more views posting trends and memes, but the high value problem solving content wins every time in the money game.
I’m not saying only post like a content robot, but if you focus on helping your ideal customer every day it’ll pay off even with 1/100th of the views because you’ll attract the right audience.
3. Your offer isn’t offering a clear solution to your ideal customer’s problem
If there’s one thing I learned from selling cars that carried over to online biz, it’s this:
“Confused people don’t buy.”
Instead of doing a bunch of test drives and going over 9,000 features, I’d have a conversation and ask a bunch of questions so I could present the perfect car.
Unless you’re “hopping on calls” the best thing you could ever do is go deep into market research, see what people are already buying and position your offer in a way that answers all the biggest questions and covers all the buying triggers your customer might have in a very clear way.
Think “who what where why when how”
Simply put:
Get more traffic by posting more content for your ideal customer, lead them to your offer, and do this every day without fail until you make your first sale, then double down on what works.
And if you want a proven system to follow to help you get your offer and sales process set so all you have to do is get visitors, then go here:
https://gabejohansson.com/blueprint
You got this.
Any questions? Let me know.
Talk soon,
-Gabe