The Case Against Starting A Digital Product Business

My whole goal with my daily emails and posts is to inspire people to start their own digital product business.

I get paid to help you start, and you get paid to help people solve problems you already solved.

It’s a really cool thing if you ask me.

But it’s not for everyone, and here’s why:

You Have To Be Self-Motivated

There’s no one telling you what to do and when to do it, so if you want to make it work you have to make it work with your own 10 fingers, even if you get the best info or hire help.

You’ll also have to find a reason to do this beyond money, especially in the beginning, because it can take more time than anyone would like to get the ball rolling.

I can assure you no one woke me up at 4:45am to schedule posts and write this after 10 hours of working and nearly 2 hours of sitting in traffic yesterday…

Digital Products Are “Commission Only”

One of the greatest strengths of a digital product business is also its biggest weakness:

You only get paid when you make a sale.

If you can get lots of the right attention and traffic to your products, you can make a lot of sales but if you don’t have traffic then you don’t make sales.

There’s no hourly rate.

There’s no salary.

It’s purely performance based, so you have to build those skills and essentially work for free until you do.

It’s Easy To Be Busy But Get Nothing Done

The number of people I see who don’t make progress because they’re more focused on logos, tweaking websites, and buying yet another course is too dang high.

They get stuck in “getting ready to get ready” mode instead of focusing on income producing activities.

I’m not exactly exempt from this either.

I’ve spent far too much of my highly-limited time trying to figure out the “best platform” or “best traffic strategy” or fiddling with my blog when I could have just focused on sending more people to my offers.

Doing this kind of stuff feels like you’re working on the business, but this kind of business is about helping people solve problems for a fee, not endlessly consuming content and tweaking funnels with no traffic.

At The End Of The Day…

I still think digital products are a great way to make money in your spare time, and the juice is worth the squeeze so-to-speak.

It’s a really cool feeling to get those notifications that someone send you their hard-earned money to acquire your insights about what you know.

But if you’re not interested in starting a challenging, commission-only endeavor that takes time to build, then simply don’t do it.

And if you are still interested?

In my financially-biased opinion, the best place to start is with my daily emails.

More info here:

​https://gabejohansson.com/start

Talk soon,
-Gabe