For the last 114 days, I’ve sent at least one email a day to my readers.
Some emails were long to the tune of 1,000+ words…
And some were as short as 1 single line.
The vast majority were around 300 words.
There are a few reasons why I send daily emails, and one big reason why it’s not the best approach for 99% of people.
The first reason is I love writing
Because if I didn’t, this whole daily email thing simply wouldn’t happen.
I’d try to grind through it just because some biz guru said it was the way to go, fall off, and repeat that cycle wondering why it’s so hard to stick to.
With all the ways you can market a business, there’s no need to struggle through a method you can’t stand.
It also helps that I have near-endless ideas and I’m not afraid to stray a bit from robotic business talk, so it’s rare that I sit here wondering what on earth to talk about.
The next reason..
Daily emails bring more opportunity
Since I put a link to buy in 99.9% of emails, sending daily gives a whole lot more chances for my readers to make a purchase when they feel the time is right compared to something like a weekly email.
For example, back when I was sending daily fitness emails I had a highly active reader on my list for 4 months before they became a client.
Not sure it would have turned out the same way with less frequent emails, especially in the highly competitive fitness space.
On top of that, I often use my daily emails for post ideas on X and Threads, and since I repost them on my blog too…
Every email gives me multiple opportunities to get more traffic and sales beyond just hitting the send button.
But when is sending a daily email a bad idea?
I do believe a daily email should be the eventual goal for every online business, whether you write it yourself or hire someone to do it for you, but in the very beginning…
It’s probably better to send a weekly email while you spend the majority of your focus on posting content to either build your email list or sell a low-ticket PDF or mini-course.
No sense in spending that valuable time writing emails to 3.5 subscribers, unless you love writing as much as I do.
Inside The Blueprint, I talk more about this and give you a easy-to-implement framework for writing emails, along with everything else you need to know to launch your digital product business in your spare time.
Details here:
https://gabejohansson.com/blueprint
Any questions? Let me know.
Talk soon,
-Gabe