Over the last 6 years, life has only been getting busier for me:

In March of 2020, I had a job, an apartment, a girlfriend, and 2 cats.

In March of 2026, I have a job, a house, a wife, 3 kids, 3 cats, and 2 dogs.

And with the recent promotion at my job, I have more expectations set for me which aren’t difficult but they take a bit more time than my previous position.

So as far as online business goes?

I’ve decided to aggressively simplify things for the rest of the year.

Not long ago, I was managing too many things:

• Up to 10 posts a day on X and Threads
• An ebook funnel with an upsell
• An opt-in funnel on my blog with one-time-offer to my ebook and upsell
• The ebook would link to my community
• The community had 3 tiers of membership and additional products for purchase
• I was thinking about creating even more products

While there’s nothing wrong with doing all that…

Now it’s a whole lot simpler:

• Daily content on X and Threads
• Email list to Skool funnel
• 1 payment option for 1 offer

Now when you join the community, you get everything I’ve created for the digital product business niche, along with ongoing support, without paying extra.

The only other thing I’ll offer is more private coaching, but that’s only for people who need more in-depth help or just want to pay me more money for whatever reason.

And sure, I’m still running my blog but all I’m doing there right now is copy-pasting my emails and posting my 50+ remaining draft posts which doesn’t take much time to do.

The whole point of my approach is to help busy people like myself make more money in their spare time with digital products and email, so keeping things as simple as possible is imperative.

And on that note…

Go ahead and click the link below to see what you get as a member of the Info Product Lifestyle community.

https://gabejohansson.com/join-ipl

Any questions? Let me know.

Talk soon,
-Gabe