I’ve talked a whole lot about email marketing and how good it is for selling digital products, but one thing I never really talked about specifically is how to actually get people on your email list.

I guess that’s an important part of the process…

Anyway, there are really only 2 ingredients you need:

1. A landing page that converts
2. People seeing that landing page

And in my opinion the best thing you can do for both is to keep it really simple.

(Seems to be a trend around here lately)

For the landing page, all you need is a headline, call to action, and a subscribe form with a privacy disclaimer.

Some examples starting with this fitness gem from Dan Go:

“Build your high performance body in a way that fits your busy lifestyle.

Join 495,000+ subscribers to The High Performance Journal. Every week you’ll get actionable tips on getting lean, building muscle, and building a high performing body for your busy schedule.

[Subscribe form: Subscribe]

You’re safe with me. I’ll never spam you or sell your contact info.”

Next up, a slightly longer dating lead magnet example from Jamie Date:

“FREE GUIDE

Discover The 5-Step Blueprint To Winning Her Over

Step-by-step playbook to mastering the art of attraction, connection, and becoming the man women can’t stop chasing.

This guide breaks down how to master:

• The Cold Approach
• Landing the Date
• Getting Her to Chase
• Avoiding the Attraction Killers
• Closing the Deal

[Subscribe form: Send me the free guide]

This report, valued at $19.95, is 100% FREE. No credit card required. You’ll also receive our free fit tips e-newsletter, read daily by thousands at no cost, as well as free dating tips from Jamie Date. Your information is 100% secure and will never be shared with anyone.

And finally, my example is below:

“The busy dad side hustle blueprint is simple:

Post Content. Send Emails. Make Money. This is the exact 3 step system I’ve used to collect over 150 payments from a small audience of 401 readers. Get my 3 Step Launch Plan and daily email insights to learn how I do it:

[Subscribe form: Yes, Show Me How!]

*Note: We respect your privacy. When you subscribe, you’re agreeing to receive DAILY tips and PROMOTIONAL offers from Gabe Johansson. Unsubscribe at any time.”

How do you actually get people to sign up?

I know Dan Go is an absolute social media behemoth and has millions of followers across X, Instagram, YouTube, and more… but all he did for the longest time was promote his newsletter. Now he promotes coaching more often too, but it’s still really easy to find his newsletter.

I just came across Jamie Date today while looking for a relationship niche example, but she also has a lot of social media followers on TikTok and Instagram as well as Threads, which leads to a link tree, which leads to her free ebook, which gets people on her email list.

And then there’s me, and I’ve been getting signups mostly from X and Threads and a small trickle from my blog, which all lead to my sign up page.

Essentially the idea here is creating niche content and sending viewers to your landing page.

And you get people to the landing page from your link in bio, promotional comment on your own post, or direct promotion post.

Your action plan for today

If you don’t have a landing page set up quite yet, then that’s the first step.

What is a quick win you could give your ideal customer?

Put together a solution in a PDF, welcome email, or unlisted video, then sell it on that landing page in exchange for people signing up to your email list.

Add the link to that landing page in your social media bio.

Post content that attracts your ideal audience, and every so often promote your landing page in your content, either as a comment or a direct promotion post.

Do this every day and people will start signing up in due time.

This simple process has helped me attract thousands of readers across all the niches I’ve been in.

And if you want more info on starting a digital product business including insights on building an email list, then get yourself my 3 Step Launch Plan below:

https://gabejohansson.com/launch-plan

Any questions? Let me know.

Talk soon,
-Gabe