Out of all the niches I’ve been in over the years, there’s one thing that’s held true:

The more emails I send, the more money I make.

Back when I was teaching people how to start a blog, I’d send maybe 1-3 emails per week and looking back…

They were boring as heck.

Lots of tutorials and purely educational content.

No personality.

AI could have done a better job of writing if it was a thing back then.

And while there’s nothing inherently wrong with teaching…

If you’re selling information, no matter how good it is, there’s a lot of competition out there.

I’m not just talking about your competitors in the same niche…

I’m also talking about competing with scrolling on TikTok, watching NetFlix, or playing video games instead of reading boring emails.

Fast forward a few years…

I entered a new niche with a whole different game plan, and instead of essentially writing instruction manuals in every email I sent…

I decided to inject a whole lot more personality.

Stories about my life.

Stories about my wife.

Stories about dog training.

Personal experiences in the business.

On top of that, I really ramped up my output to a daily email, and sometimes as many as 6 emails in a single day as crazy as that sounds.

Sure, I taught a lot too…

But the main difference is I went from being that teacher that put you to sleep to a guide that made it fun to learn even the most mundane of topics like fat loss or email marketing.

After making this switch…

My sales dashboard went from crickets to multiple sales per week, and in some cases…

Multiple sales per day.

Now I’m not promising you’ll get rich from my strategies, and I’m not even promising any results at all.

But what I can promise you is if you learn how to write emails your audience wants to read…

You’ll be able to build a better connection with your audience and get results a whole lot faster than writing step by step guides or running a ‘one-time offer’ for the 19th time.

Any questions? Let me know.

Talk soon,

-Gabe