About 15 years ago, I remember coming across a website that made this claim that email marketing doesn’t work anymore so these unethical marketers could sell their SMS marketing course.

Their reasoning for using text message marketing was strong, because back then people would respond to pretty much any text message from anyone.

But their stance that email was done for was immediately discredited when they asked you…

…to sign up for their email list and not their text message list.

LOL

Anyway… since then, there have been countless variations of this “XYZ is dead” angle so slimy marketers can sell an alternative.

And it’s just plain wrong.

Some business owners are still doing lots of profitable sales with postcard marketing which a lot of people thought was done decades ago.

I could go on and on, but instead I’ll tell you this:

It’s less about the marketing method, and more about the marketing message.

As far as email marketing goes, the way to get results from it is not by writing how-to tutorials, teaching boring lessons, or running sales every day.

It’s by writing emails your ideal customer would find interesting.

Things like:

• Insights they can’t simply Google or use AI for
• Stories from your experiences or customer experiences
• Problems they’re facing that they want solved ASAP

The easiest way to think about it is what I learned from Ben Settle which is to kinda treat your emails as a talk radio show.

You have a hook, a topic, and tie in a sponsor.

The only difference is the sponsor is you and your product.

If you treat it this way…

You’ll have no problems getting people to read your emails, click over to your products, and start buying.

It will take time to build this up.

But the fact that you can write one email and have it go out to everyone who signs up to your list is a very powerful method.

Well worth the time and effort.

And if you need help setting up a system to build your email list and make sales, then head on over to the link below:

​https://gabejohansson.com/join-ipl/​

Also, I wrote a detailed guide on writing emails that sell with my entire framework and examples, which you can purchase in the community above.

Any questions? Let me know.

Talk soon,
-Gabe