One of the most valuable digital product business skills is the ability to get enough people to actually see what you have for sale.
And a lack of that skill is one of the biggest reasons so many people give up too soon.
I see so many people post on Threads about getting 57 visits to their product without a sale and publicly wonder why no one is buying.
Aside from the multitude of things they probably need to fix (including not making needy posts like that), they really don’t have enough traffic to draw any conclusions.
Because on the other side of the low traffic era of every online business, there are likely sales.
Let’s talk about how you can actually get more traffic, starting with my own example.
How I (re)started from scratch
To be frank, I was in a similar situation to the example person above, except I didn’t post about not making sales because I didn’t need pity clicks.
- A new niche to work in
- No audience in that niche despite over 1k followers
- No sales in that niche (yet)
But what I did do is put most of my time and effort into one main platform, which at the time was Twitter.
I kept posting, commenting, and networking every day.
Eventually, I got a bit of traction.
My follower count started crawling up and people started joining my email list here and there.
Then one day, I decided to release a product.
The 2 ways I got traffic to my page
When I released my first product which was a set of 30 emails I used to get clients, which also doubled as an entry level email marketing course, I did 2 things:
- I promoted it on the timeline
- I sent a few emails to my list
And while it wasn’t a grand slam home run on day 1, I did send a fair amount of people to my page and made a few sales.
I think I made about $30 in that first phase, which was nothing crazy but it made it real.
After that initial promotion, I went right back to the Twitter marketing basics:
Post more content.
Post more comments.
Build my email list.
And while I don’t exactly recommend this, I went on to launch 5 more products and only one of them didn’t sell.
My biggest key to getting 3,191 visitors
For each of those 5 products, I did the same 2 promotion methods and each time I sent traffic to my pages.
But here’s the cool part:
As time went on, my follower count kept going up and my email list kept getting bigger.
At one point, I had just over 2,800 followers and 401 email subscribers and didn’t do any more work than I did at 1,050 followers and 0 email subscribers.
If anything, I did less because I had more leverage from the work I did before to get there.
Building that leverage via audience and email list was my biggest key.
Related: How To Actually Build An Email List
How to build your own leverage system
The hardest part of building a digital product business is sticking through the beginner phase where you have no network, no audience, and no traffic.
Simply pushing through that phase with even a half-baked plan can take you further than the perfect plan left unexecuted.
This is why I created 3 Step Launch Plan.
It’s designed to be read in one sitting and get you up and running with the bare essentials so you can start implementing your own leverage system fast.
https://gabejohansson.com/launch-plan
Any questions? Let me know.
Talk soon,
-Gabe