A couple days ago, I wrote about how to calculate your freedom number which is the amount of money you’d need to earn to live the life you want to live.

Today, we’re going to figure out how to use digital products to achieve that number based on the 4 main product types.

That way, you can have a much more clear goal of what you need to do to get there.

Of course, everyone’s path might look a little different because of the goal number, product type, and marketing method, but the formula is still the same.

ICYMI: How To Calculate Your Freedom Number

Let’s say your goal is $80k per year:

The first thing to do is break it down into more manageable chunks, so that works out to $1,540 per week or $220 per day.

Then we’ll figure out how many sales you’ll have to make per product type:

• $10 ebook: 154 sales per week or 22 per day
• $20 ebook: 77 sales per week or 11 per day
• $99 course: 16 sales per week or 2-3 per day
• $300 course: 6 sales per week or <1 per day
• $30/mo community: 5 new active members per week until 230
• $99/mo community: 1-2 new active members per week until 68
• $1,500 client: 4-5 sales per month
• $3,000 client: 2-3 sales per month

The next thing is to figure out your conversion rates.

That way you know how many people you need to send to your page.

For ebooks, courses, and communities, somewhere between 1-5% is normal and achievable, meaning you’ll have to send between 20-100 visitors to your sales page to make one sale.

For example, a 3% conversion rate on a $20 ebook would mean you need to send 367 visitors per day to your page.

Or if you had a 1.5% conversion rate on a $99 course, you’d need to send 153 visitors per day to your page.

According to Skool, the average conversion rate of all their paid communities is 2-4%, so that would likely be between 25 and 100 visitors per day for a year to achieve the community numbers…

But you also have to factor in churn where people unsubscribe, which is a whole ‘nuther conversation.

Read Also: The Number 1 Skill To Make Money Online

And finally, a client based biz…

This is where the math formula breaks down significantly.

If you’re good at marketing, willing to hop on the phone (or even in the DMs), and get half decent at sales…

It’s very possible to achieve a 25-50% conversion rate per conversation.

Admittedly, I don’t have a ton of experience selling online coaching over $500 as of writing this, so take this with a grain of salt…

From what I’ve seen with the “offer doc” method, the conversion rates can be quite similar to courses or communities.

But I’ve also seen that your marketing has to be absolutely on point to achieve those conversion rates, so by the time they land on the page they’re already primed to buy from content, a really strong video sales letter, or maybe even a webinar.

People like Taki Moore, Dan Henry, and Will Brown are great examples of this and all regularly sell offers at $25k or more, so I’d imagine a $1,500 to $3k offer could do well with the same approach.

Let’s simplify the whole thing right now

I’ve said a lot of things and gave you a whole lot of numbers and examples, so let me just give you the formula as clean and clear as possible.

And for the sake of simplicity, let’s just say you’ll average a 2% conversion rate which is very possible:

Freedom number ÷ 365 ÷ product price ÷ 0.02 = sales page visitors per day

If I plug in my number of $100,000 with a product price of $250, that equals 55 sales page visits per day.

Use this formula to figure out how many visitors you need per day.

And once you know that, the question becomes…

How do you get that much traffic?

The general answer is pretty simple and one of 3 things:

1. Content to email list
2. Paid ads to email list
3. Both to email list

But the specific answer is a bit more complex, so I wrote a whole post on how I was able to get 3,191 visitors to my offers.

Also, consider grabbing the 3 Step Launch Plan to get you up and running so you can build a digital product business that fits your goals, your personality, and your ideal lifestyle.

Here’s the link:

​https://gabejohansson.com/launch-plan

Any questions? Let me know.

Talk soon,
-Gabe